https://www.thewoods.agency/services-2 daily 0.75 2026-06-17 https://www.thewoods.agency/home daily 1.0 2026-05-04 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1668672577106-VHGZFMTA8UEFGY1VUY2I/TERO_REPO_ZERMATT-4716%252525252Bmod%252525252Blow.jpg Home https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/7ae84a43-53bc-4ab4-ab8f-a61b5df0888c/20220412-1059-3109-MSKY.jpg Home https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260641873-A6VFM1QYW25SUVRULM58/clients-13.jpg Home - Candide.co I helped Candide Thovex and the management team bring a consistent vision to the brand and product lineup, guiding the design and development of the C2 Outerwear range and upcoming Hardgoods collection. I introduced the business to sales & distribution partners in USA, Canada, Norway, Germany, Austria, Switzerland, Australia and more. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557769991648-TGWVHC178Y1EHWVCI9I8/clients-01.jpg Home - Faction Skis I started Faction skis in my bedroom and grew it to a $45 million+ valuation, a team of 50 and offices in three countries. I oversaw the business strategy, brand, product and marketing - guiding international sales teams to 40% YOY growth - and raising over $10 million in investment through VC firms, HNW individuals, angel networks and multiple crowdfunding. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305508791-V9VT9D2R7GJQ5FTNTE61/clients-11.jpg Home - Season Eqpt I helped facilitate an industry-first joint venture between Swiss-based Nidecker, US-retailer EVO and legendary skier Eric Pollard, overseeing the strategy and partnership, assisting with brand vision, product line plan and introductions to suppliers and factories. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642970-9GZFP5YWIDNX850RXZZD/clients-15.jpg Home - Nobile Kiteboards Working closely with the parent company of Polish-based Nobile Kiteboards, I analysed the industry and existing sales history to identify potential weaknesses and opportunities for growth - giving the management team a new vision for the brand and category. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/a3c51ace-d6e5-412f-9b7f-1479eb08d00e/clients2023.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thewoods.agency/services-overview daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993572882-AHQV06B2SDQLVUD3X3SE/1-1.jpg Services Overview - Business Overview 1 hour initial consultation, covering:Introduction, Situational analysis and initial next steps https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993685017-GVGUTLV9YBZCRK8EQCJZ/7.jpg Services Overview - 5 day workshop: Brand & positioning 8 hours together and 4 remote sessions, covering:• Vision, mission, purpose• Target market• Identity• Values• Personality• Tone of voice Deliverables:• Brand guidelines https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993786989-0U22DW41E1FONJK1YPG7/header.jpg Services Overview - 5 day workshop: Go To Market 8 hours together and 4 remote sessions, covering:• Sales channel options• Marketing activation• Cross media Go To Market plan• Creative & content introductions Deliverables:• Go To Market plan https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994145304-CTZLVS3CFU9M86GJQGBS/4-1.jpg Services Overview - 5 day workshop: Growth strategy 8 hours together and 4 remote sessions, covering:• Long term planning & goals• Investment options• Growth planning• Priorities & phasing• Team & culture Deliverables:• Investment deck• Culture deck https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993598683-ZKJ5V9H4OIW8WPHHMNJJ/1-2.jpg Services Overview - 1 day workshop 8 hours together, going through:Business overview, strategy discussion, next steps and targets Deliverables:• Itemised SWOT analysis• Potential opportunities• Focus areas https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993719617-WK1FJFITREH1FBO4KLCC/2-2.jpg Services Overview - 5 day workshop: Product offering 8 hours together and 4 remote sessions, covering:• Line plan• Retail and FOB pricing• Competitor analysis• Supply chain• Design & factory introductions Deliverables:• 5 year product line plan* Development timeline https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994104322-CNFE7B1DU1YS677EUSIW/6-2.jpg Services Overview - 5 day workshop: Business planning 8 hours together and 4 remote sessions, covering:• Building a five year P&L• Company registration• Legal & trademarks• Logistics & operations• Financing Deliverables:• Five year P & L https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994168858-0O210RPN4BLJT85XLH4E/3.jpg Services Overview - 10 day workshop 16 hours together and 8 remote sessions, covering:• Brand analysis• Product offering• Sales & Marketing• Growth strategy• Five year P&L• Investment deck Deliverables:• Five year P & L• Investment deck https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994193330-PWHC1PVD02U7CSWULHOS/header.jpg Services Overview - Bespoke packages Custom solutions to help you achieve your vision. Reach out for a personal discussion on how we can help. https://www.thewoods.agency/contact daily 0.75 2022-10-24 https://www.thewoods.agency/services-intro daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557750740948-52GY998GA8HKEYZP9WZ6/TERO_REPO_ZERMATT-4716+mod+low.jpg Services Intro https://www.thewoods.agency/work daily 0.75 2023-02-14 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260641873-A6VFM1QYW25SUVRULM58/clients-13.jpg Work - CANDIDE.CO - Brand. Product. Strategy. Brand. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1669369833175-3RPT297OBEUS6GDD34UB/clients-20.jpg Work - PIT VIPER - Distribution https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260643669-YN4TRIYSOKNWKV552VC1/clients-16.jpg Work - MOVEMENT SKIS - Product. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260803882-P2363EVFLGHW7OS7XC6D/clients-17.jpg Work - ATTIKA - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305508791-V9VT9D2R7GJQ5FTNTE61/clients-11.jpg Work - SEASON EQPT - Brand. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1669370214180-VN3LF8JIWFN5TPYMJAKW/clients-02B.jpg Work - HOAX - Strategic planning. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642497-ZPQOX2PRNAJ7MLA1XO23/clients-14.jpg Work - NIDECKER - Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1678981913724-E3Z1ATWG5851UZHVIZ2K/clients-sunsup.jpg Work - SUNSUP - Strategy https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770073565-7J4PMB9Y3I2O6PT5AE6V/clients-05.jpg Work - GHOSTS APPAREL - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604306048578-XFBZK5B41QHB1N1V0QOA/clients-10.jpg Work - PRIMARY KNITWEAR - Brand. Product. Creative. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642970-9GZFP5YWIDNX850RXZZD/clients-15.jpg Work - NOBILE KITEBOARDS - Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557769991648-TGWVHC178Y1EHWVCI9I8/clients-01.jpg Work - FACTION SKIS - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770000107-DHGX2OL0L702JIOBJWIX/clients-02.jpg Work - ROXY SKIS - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305664641-KS5S2TQDFG4AYVI9BQAB/clients-03.jpg Work - FORWARD APPAREL - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770171161-49WJQEBF8VAV7QPVFBUF/clients-09.jpg Work - VERBIER LIFE - Brand. Creative. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1678981955532-28CAPT31M43F148HMS4U/clients-winqs.jpg Work - WINQS - Strategic consulting https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770106910-XJEILGE3GBPP04ISNXYV/clients-07.jpg Work - ALAVA WATCHES - Strategy. Mentoring. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770151831-VYIORCOIPHYHBUNBMJ44/clients-08.jpg Work - CRAFTY NECTAR - Brand. Creative. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654261336642-KE0WCL0EVDFIEU1CIPDO/clients-04.jpg Work - CRAFTED GOODS - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305631590-KYXI7MY5Z1KNQ21XPWIC/clients-12.jpg Work - THE ONE BOTTLE - Product. Storytelling. Strategy. https://www.thewoods.agency/our-story-copy daily 0.75 2022-10-24 https://www.thewoods.agency/our-story-copy-1 daily 0.75 2022-10-24 https://www.thewoods.agency/podcasts daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993685017-GVGUTLV9YBZCRK8EQCJZ/7.jpg Podcasts - PODCASTS https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/13f2a9fc-12aa-4705-b235-edb66c2a3556/TonyMcWilliam_%C2%A9MelodySky_lowres.jpg Podcasts - The Ski Podcast #19 I chat to Iain Martin about what inspired me to start Faction Skis, and how it become one of the most famous freestyle ski brands in the world. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/94058b82-9148-4eac-b573-7b837fc16825/20220412-1059-3107-MSKY.jpg Podcasts - Building a $45m brand. AEP067 I speak to Ana and Klas from The Apparel Entrepreneurship Podcast about building a global brand and the pitfalls of investment. https://www.thewoods.agency/eu-market-playbook daily 0.75 2026-06-17 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/10079f72-6706-49a4-9f69-76380e4a64d9/Artline_A7408477+copy.jpg EU-Market-Playbook - European Outdoor Market Playbook Everything you need to know about succeeding in the world’s biggest market. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/aaebaafe-d5eb-4574-8bd5-a9fcf72cfd32/FW_Campaign_LEMCOOL_selected-012.jpg EU-Market-Playbook - THE PROBLEM Most founder-led brands arrive in Europe with a North American or Asia-Pacific playbook and assume it scales sideways. It doesn't. Winning in France tells you nothing about Bavaria. A rep who covers Paris fashion week has never sold into a specialty shop in Chamonix. A UK agent who promises "EU coverage" is selling access to one room. The mistakes are not hypothetical. I've made some of them myself, and spent the better part of two decades cleaning up after the rest — across three completed EU market entries for other founders, and one $50M brand I built and lost before I understood any of this. This page exists because the same five or six mistakes are responsible for almost every failed or stalled EU entry I've seen. The playbook below covers them in full. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1781695911172-BNKWDKJBNMAHOCI9PGV8/Artline_A7403994.jpg EU-Market-Playbook - Forward Outdoor Apparel Co. A factory holding 10,000 units of unsellable inventory. Cancelled retailer pre-orders. No buyer, no cashflow. Eighteen months later: a functioning global business across 13 markets, $1.5M in revenue, and a clear path to profitability. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1781695957279-12KTYYZ7H8HNGDQFAVE4/CT+FW22-23+workbook+spread+play+copy.jpg EU-Market-Playbook - Candide Skis & Outerwear $1.5M in debt, a locked bank account, and a President personally exposed to supplier litigation. Eighteen months later: $1M in pre-orders and D2C revenue, outerwear relaunched, business stabilised. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/895dce02-d4b1-45ab-b7e2-a03d1809d972/Artline_A7404317-2.jpg EU-Market-Playbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference.