https://www.thewoods.agency/home daily 1.0 2023-06-11 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557769991648-TGWVHC178Y1EHWVCI9I8/clients-01.jpg Home - Faction Skis I started Faction skis in my bedroom and grew it to a $45 million+ valuation, a team of 50 and offices in three countries. I oversaw the business strategy, brand, product and marketing - guiding international sales teams to 40% YOY growth - and raising over $10 million in investment through VC firms, HNW individuals, angel networks and multiple crowdfunding. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642970-9GZFP5YWIDNX850RXZZD/clients-15.jpg Home - Nobile Kiteboards Working closely with the parent company of Polish-based Nobile Kiteboards, I analysed the industry and existing sales history to identify potential weaknesses and opportunities for growth - giving the management team a new vision for the brand and category. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/a3c51ace-d6e5-412f-9b7f-1479eb08d00e/clients2023.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260641873-A6VFM1QYW25SUVRULM58/clients-13.jpg Home - Candide.co I helped Candide Thovex and the management team bring a consistent vision to the brand and product lineup, guiding the design and development of the C2 Outerwear range and upcoming Hardgoods collection. I introduced the business to sales & distribution partners in USA, Canada, Norway, Germany, Austria, Switzerland, Australia and more. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305508791-V9VT9D2R7GJQ5FTNTE61/clients-11.jpg Home - Season Eqpt I helped facilitate an industry-first joint venture between Swiss-based Nidecker, US-retailer EVO and legendary skier Eric Pollard, overseeing the strategy and partnership, assisting with brand vision, product line plan and introductions to suppliers and factories. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1668672577106-VHGZFMTA8UEFGY1VUY2I/TERO_REPO_ZERMATT-4716%252525252Bmod%252525252Blow.jpg Home https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/370173b5-a8c4-47d0-ae72-40cf385e9072/20220412-1059-3107-MSKY.jpg Home https://www.thewoods.agency/services-2 daily 0.75 2022-10-24 https://www.thewoods.agency/work daily 0.75 2023-02-14 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260641873-A6VFM1QYW25SUVRULM58/clients-13.jpg Work - CANDIDE.CO - Brand. Product. Strategy. Brand. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1669369833175-3RPT297OBEUS6GDD34UB/clients-20.jpg Work - PIT VIPER - Distribution https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260643669-YN4TRIYSOKNWKV552VC1/clients-16.jpg Work - MOVEMENT SKIS - Product. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260803882-P2363EVFLGHW7OS7XC6D/clients-17.jpg Work - ATTIKA - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305508791-V9VT9D2R7GJQ5FTNTE61/clients-11.jpg Work - SEASON EQPT - Brand. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1669370214180-VN3LF8JIWFN5TPYMJAKW/clients-02B.jpg Work - HOAX - Strategic planning. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642497-ZPQOX2PRNAJ7MLA1XO23/clients-14.jpg Work - NIDECKER - Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1678981913724-E3Z1ATWG5851UZHVIZ2K/clients-sunsup.jpg Work - SUNSUP - Strategy https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770073565-7J4PMB9Y3I2O6PT5AE6V/clients-05.jpg Work - GHOSTS APPAREL - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604306048578-XFBZK5B41QHB1N1V0QOA/clients-10.jpg Work - PRIMARY KNITWEAR - Brand. Product. Creative. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654260642970-9GZFP5YWIDNX850RXZZD/clients-15.jpg Work - NOBILE KITEBOARDS - Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557769991648-TGWVHC178Y1EHWVCI9I8/clients-01.jpg Work - FACTION SKIS - Brand. Creative. Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770000107-DHGX2OL0L702JIOBJWIX/clients-02.jpg Work - ROXY SKIS - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305664641-KS5S2TQDFG4AYVI9BQAB/clients-03.jpg Work - FORWARD APPAREL - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770171161-49WJQEBF8VAV7QPVFBUF/clients-09.jpg Work - VERBIER LIFE - Brand. Creative. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1678981955532-28CAPT31M43F148HMS4U/clients-winqs.jpg Work - WINQS - Strategic consulting https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770106910-XJEILGE3GBPP04ISNXYV/clients-07.jpg Work - ALAVA WATCHES - Strategy. Mentoring. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557770151831-VYIORCOIPHYHBUNBMJ44/clients-08.jpg Work - CRAFTY NECTAR - Brand. Creative. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1654261336642-KE0WCL0EVDFIEU1CIPDO/clients-04.jpg Work - CRAFTED GOODS - Product. Strategy. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1604305631590-KYXI7MY5Z1KNQ21XPWIC/clients-12.jpg Work - THE ONE BOTTLE - Product. Storytelling. Strategy. https://www.thewoods.agency/services-intro daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557750740948-52GY998GA8HKEYZP9WZ6/TERO_REPO_ZERMATT-4716+mod+low.jpg Services Intro https://www.thewoods.agency/contact daily 0.75 2022-10-24 https://www.thewoods.agency/services-overview daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993598683-ZKJ5V9H4OIW8WPHHMNJJ/1-2.jpg Services Overview - 1 day workshop 8 hours together, going through:Business overview, strategy discussion, next steps and targets Deliverables:• Itemised SWOT analysis• Potential opportunities• Focus areas https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993685017-GVGUTLV9YBZCRK8EQCJZ/7.jpg Services Overview - 5 day workshop: Brand & positioning 8 hours together and 4 remote sessions, covering:• Vision, mission, purpose• Target market• Identity• Values• Personality• Tone of voice Deliverables:• Brand guidelines https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993719617-WK1FJFITREH1FBO4KLCC/2-2.jpg Services Overview - 5 day workshop: Product offering 8 hours together and 4 remote sessions, covering:• Line plan• Retail and FOB pricing• Competitor analysis• Supply chain• Design & factory introductions Deliverables:• 5 year product line plan* Development timeline https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994104322-CNFE7B1DU1YS677EUSIW/6-2.jpg Services Overview - 5 day workshop: Business planning 8 hours together and 4 remote sessions, covering:• Building a five year P&L• Company registration• Legal & trademarks• Logistics & operations• Financing Deliverables:• Five year P & L https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993572882-AHQV06B2SDQLVUD3X3SE/1-1.jpg Services Overview - Business Overview 1 hour initial consultation, covering:Introduction, Situational analysis and initial next steps https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994168858-0O210RPN4BLJT85XLH4E/3.jpg Services Overview - 10 day workshop 16 hours together and 8 remote sessions, covering:• Brand analysis• Product offering• Sales & Marketing• Growth strategy• Five year P&L• Investment deck Deliverables:• Five year P & L• Investment deck https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994193330-PWHC1PVD02U7CSWULHOS/header.jpg Services Overview - Bespoke packages Custom solutions to help you achieve your vision. Reach out for a personal discussion on how we can help. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993786989-0U22DW41E1FONJK1YPG7/header.jpg Services Overview - 5 day workshop: Go To Market 8 hours together and 4 remote sessions, covering:• Sales channel options• Marketing activation• Cross media Go To Market plan• Creative & content introductions Deliverables:• Go To Market plan https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557994145304-CTZLVS3CFU9M86GJQGBS/4-1.jpg Services Overview - 5 day workshop: Growth strategy 8 hours together and 4 remote sessions, covering:• Long term planning & goals• Investment options• Growth planning• Priorities & phasing• Team & culture Deliverables:• Investment deck• Culture deck https://www.thewoods.agency/our-story-copy daily 0.75 2022-10-24 https://www.thewoods.agency/our-story-copy-1 daily 0.75 2022-10-24 https://www.thewoods.agency/podcasts daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/94058b82-9148-4eac-b573-7b837fc16825/20220412-1059-3107-MSKY.jpg Podcasts - Building a $45m brand. AEP067 I speak to Ana and Klas from The Apparel Entrepreneurship Podcast about building a global brand and the pitfalls of investment. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/13f2a9fc-12aa-4705-b235-edb66c2a3556/TonyMcWilliam_%C2%A9MelodySky_lowres.jpg Podcasts - The Ski Podcast #19 I chat to Iain Martin about what inspired me to start Faction Skis, and how it become one of the most famous freestyle ski brands in the world. https://images.squarespace-cdn.com/content/v1/5cd91695b782c700012a1e97/1557993685017-GVGUTLV9YBZCRK8EQCJZ/7.jpg Podcasts - PODCASTS